Particularities of Google Panda 4.2
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| Google Panda 4.2 |
- The rollout will be slow and will take much time to make any changes in rankings.
- Panda 4.2 will analyze website page by page, therefore the rollout is expected to rank your website pages in a different way.
- Panda 4.2 is not in update , but it is technically refresh
- It is hard to know when the update will affect your website.
- The refresh affects only 2-3% of search queries (more than 105 millions of websites) that is less than the update in May which affected 7.5% of all search queries.
How to Avoid Google panda 4.2?
Find out why our traffic plummeted
- Use Penguin Tool or Mozcast that will show you how Google’s algorithm updates has impacted your traffic.
- Make sure that some technical maintenance on your website can cause this issue.
- Check out with Google search Console whether your website have a manual penalty from Google.
Share your content wisely
- Google Panda Carefully tracks how users interact with your content.
- It is important to not only create a quality content, but sell it your readers.
- The Balance between content creation and content sharing makes up 1:7.
Don’t try to “chase away” Google Panda
- After the release of the update (July 18) , it is too late to change something on a website as the algorithm won’t take into account any changes after this time.
- If you got Google penalties, make some changes and wait within 10 months for the next update.
Interlink your website properly
- Keep track of internal link- 150 link on home Page are enough.
- Add an additional navigation to search interested articles, top list (for online shops).
- Minimize a number of duplicate links, for example sidebars.
Proofread your content
- Google Panda is a really strict reader. Avoid silly errors, tips and grammar mistakes.
- Fill up your content with different synonyms that Google can greatly make distinction.
Write Long and Quality Articles
- Make sure the length of your content is 600-800 words.
- Use Word Count Plug-in in Chrome to count the number of words.
Use images and videos
- 55% Google search result include videos and 40% of the results are images.
- Try to use different images and videos. Don’t forget to write Alt Tag and title tags with your target Keywords.
Make your website easier
- Block web pages with robots.txt
- Deindex web pages with no index tag
- Use Canonical Tag to show Google what web page to index
- Delete and combine some web pages
- Move some pages on sub domains
Work hard on website pages that specifically lost traffic
- User’s performance on your website is one of them most important signals for Google Panda. If you have a high bounce rate, you will have good chances to get penalties.
Websites in high risk with
- Low quality Landing Pages
- Keyword stuffing and Ads
- Duplicate Content
- Short and low quality content up to 400 words
