Showing posts with label panda 4.2. Show all posts
Showing posts with label panda 4.2. Show all posts

Smart ways to stay away from Google Panda 4.2

Particularities of Google Panda 4.2

Google Panda 4.2

  • The rollout will be slow and will take much time to make any changes in rankings.
  • Panda 4.2 will analyze website page by page, therefore the rollout is expected to rank your website pages in a different way.
  • Panda 4.2 is not in update , but it is technically refresh
  • It is hard to know when the update will affect your website.
  • The refresh affects only 2-3% of search queries (more than 105 millions of websites) that is less than the update in May which affected 7.5% of all search queries.

How to Avoid Google panda 4.2?

Find out why our traffic plummeted

  • Use Penguin Tool or Mozcast that will show you how Google’s algorithm updates has impacted your traffic.
  • Make sure that some technical maintenance on your website can cause this issue.
  • Check out with Google search Console whether your website have a manual penalty from Google.

Share your content wisely

  • Google Panda Carefully tracks how users interact with your content.
  • It is important to not only create a quality content, but sell it your readers.
  • The Balance between content creation and content sharing makes up 1:7.
Don’t try to “chase away” Google Panda

  • After the release of the update (July 18) , it is too late to change something on a website as the algorithm won’t take into account any changes after this time.
  • If you got Google penalties, make some changes and wait within 10 months for the next update. 
Interlink your website properly 
  • Keep track of internal link- 150 link on home Page are enough.
  • Add an additional navigation to search interested articles, top list (for online shops).
  • Minimize a number of duplicate links, for example sidebars.

Proofread your content

  • Google Panda is a really strict reader. Avoid silly errors, tips and grammar mistakes.
  • Fill up your content with different synonyms that Google can greatly make distinction.

Write Long and Quality Articles
  • Make sure the length of your content is 600-800 words.
  • Use Word Count Plug-in in Chrome to count the number of words.
Use images and videos
  • 55% Google search result include videos and 40% of the results are images.
  • Try to use different images and videos. Don’t forget to write Alt Tag and title tags with your target Keywords.

Make your website easier
  • Block web pages with robots.txt
  • Deindex web pages with no index tag
  • Use Canonical Tag to show Google what web page to index
  • Delete and combine some web pages
  • Move some pages on sub domains

Work hard on website pages that specifically lost traffic
  • User’s performance on your website is one of them most important signals for Google Panda. If you have a high bounce rate, you will have good chances to get penalties.

Websites in high risk with

  • Low quality Landing Pages
  • Keyword stuffing and Ads
  • Duplicate Content
  • Short and low quality content up to 400 words